I have a feel that in order to create an award winning ad, it should be a complicated idea in order to the people to get engaged with it. So they should spend more time trying to solve the riddle in the ad. Most of the ads I am seeing around the internet these days take me a while to understand or sometimes I leave the page with no clue of what they want to say. May be It’s my problem! hehe, donno. Anyway, I posted this campaign today coz it sounds very simple yet you love watching it. I spent sometimes with these ads reading the text and figuring out the story behind each scene. I always measure the sucess of an ad by the time i spend with it, and i spent quiet some time enjoying reading out the stories in these ads, so thumbs-up. Also, the logo placement is quiet interesting. Needless to mention that all these ads are all about consumption shots.