One cashier, one hidden cam, one printer. That´s all we needed to prove that Burger King sandwiches are made to order. Exactly your way. When a person ordered a Whopper, we took a picture, without anyone noticing. The clients got their freshly made sandwiches with their faces on them. Burger King has proved that each sandwich is unique, made to order, especially for each customer.
I have a feel that in order to create an award winning ad, it should be a complicated idea in order to the people to get engaged with it. So they should spend more time trying to solve the riddle in the ad. Most of the ads I am seeing around the internet these days take me a while to understand or sometimes I leave the page with no clue of what they want to say. May be It’s my problem! hehe, donno. Anyway, I posted this campaign today coz it sounds very simple yet you love watching it. I spent sometimes with these ads reading the text and figuring out the story behind each scene. I always measure the sucess of an ad by the time i spend with it, and i spent quiet some time enjoying reading out the stories in these ads, so thumbs-up. Also, the logo placement is quiet interesting. Needless to mention that all these ads are all about consumption shots.
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