Polo, a Nestle brand, is known universally as ‘the mint with a hole’. And this campaign of 3 press ads, brings to life this product truth through a series of icy cool transformations that occur when things pass through this ‘hole’. Whether it’s an Australian Bushman turning into a Yupik Eskimo, a skateboarder into snowboarder or this Asiatic black bear turning into a Polar bear, this ‘hole’ transforms everything into its ‘icy cool version’.
Advertising Agency: JWT, Dubai
ECD: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Writer: Zahir Mirza
Illustrator: Xavier Cacho
Chief Strategic Planner: Prabhakar Iyer
Account Director: Shereen Fotouh
Today is a sad day indeed. While not all geeks have some weird fascination with space, Star Wars/Trek, and other non-earthly things, most everyone can surely can muster a smirk at the sight of the “Spacebook T-Shirt”. Featuring a humerous pun on the popular social networking site, the Spacebook T-Shirt scratches the surface of the inner lives of Storm Troopers — something that is a very rare sight to say the least. I can’t believe that it took this long for someone to conjure up a t-shirt in this style. Now before you go all drool happy and start throwing plastic and or money at your computer screen, you may want to know one sad, depressing detail. The Spacebook T-Shirt for the time being is not scheduled to be printed. Nooooooo! That means no Storm Trooper friending for you. I would easily buy a couple of these shirts if they were for sale as they’re just damn cool! If I were you, I’d contact Tee Fury and urge, beg, plead them to print this t-shirt. Who’s with me?
A second picture shows off the back just after the click
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